German dairy giant Müller is targeting a total sugar reduction of 25% across its branded yogurt portfolio in the UK by June 2020.
The business, which owns yogurt brands such as Müller Corner and Müllerlight, said this would equate to the removal of 3,300 tonnes of sugar since 2015.
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By GlobalDataMüller pointed out if its target is achieved, the reduction would be “substantially ahead” of UK government body Public Health England’s voluntary guidelines, which seek a 20% lowering of total sugar by August 2020.
The target builds on the 13.5% reduction already achieved across Müller’s yogurt portfolio to August 2017.
Müller said it is targeting a 25% reduction following the launch of new Müllerlight and Müller Corner recipes, made possible by the discovery of a new yogurt culture, which was revealed back in November. The new Müller Corner recipe contains up to 9% less sugar and the new Müllerlight recipe now contains 0% added sugar.
Müller has already reformulated Müllerlight Greek Style and Müllerlight Fruitopolis so that they include 0% added sugar.
Bergen Merey, managing director at Müller Yogurt & Desserts said: “We’re the category leader and the significant challenge we faced was how to reduce sugar, without ever compromising on taste.
“We’ve now got our best ever recipes, supported by our biggest ever marketing campaign, and this category disrupting strategy is how we plan to not only meet Public Health England’s voluntary targets, but exceed them.”
