Nestle and Hostess Brands are to launch a range of ice cream products under the US bakery group’s brands.
When contacted by just-food, both companies replied with a statement that read: “We can confirm that Nestle is partnering with Hostess to rollout a line of Hostess ice cream products in early 2017.” Neither Nestle nor Hostess would comment further.
However, CSP, a US magazine reporting on the country’s convenience store market, said the companies would launch products under brands including Twinkies, CupCakes and Sno Balls.
In November, US private-equity firm Gores Group sealed its deal to buy a majority stake in Hostess Brands. The transaction, announced in July, saw a publicly-traded affiliate of Gores buy the stake for around US$725m.
Shares in Hostess Brands are listed on the Nasdaq stock exchange in the US.
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