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July 4, 2017

Nestle launches non-dairy Haagen-Dazs ice cream in US

Nestle has launched a non-dairy range of Häagen-Dazs ice cream in the US to try to tap into growing consumer demand for vegan products.

Nestle has launched a non-dairy range of Häagen-Dazs ice cream in the US to try to tap into growing consumer demand for vegan products.

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The ice cream, which is described on pack as a “non-dairy frozen dessert”, contains ingredients such as Belgian chocolate, peanut butter or coconut cream but no animal products, making it suitable for vegans.

“At Häagen-Dazs, we believe there’s no room for compromise,” the brand said on its website. “So, while most non-dairy options simply start by substituting soy, almond or cashew milk, every flavour in our new collection begins with a core ingredient, like real pieces of Belgian chocolate, actual peanut butter, or real coconut cream.”

The range, which is available in Target stores, includes chocolate salted fudge truffle; peanut butter chocolate fudge and mocha chocolate cookie.

In May, Unilever introduced the first non-dairy option under its Breyers ice cream brand, made with almond milk. Last year, the consumer goods giant launched a dairy-free and certified vegan line of Ben & Jerry’s ice cream in the US.

In February, Nestle, which licences the Häagen-Dazs brand for use in the US from General Mills, expanded the range with a line sold under the sub-brand Trio. The product combines two Haagen Dazs flavours, along with a layer of Belgian chocolate, in four flavours.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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