View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
October 19, 2021updated 25 Nov 2021 10:36am

Plant & Bean CEO departs for full-time role at Redefine Meat

Brecks Food managing director James Hirst will be acting CEO of Plant & Bean.

Edwin Bark has left his role as CEO of UK-based alt-meat manufacturer Plant & Bean for a full-time position at Redefine Meat.

Bark, who had been at the helm of Plant & Bean for a year, will be installed at Redefine Meat as the senior vice president and general manager for Europe, the Middle East and Africa (EMEA).

He had been an advisory board member at Israel-based Redefine Meat for the past three years and had also served in the same capacity at cell-cultured protein business Future Meat Technologies in Jerusalem since 2018, according to Bark’s LinkedIn page.

Redefine Meat is a start-up that has been developing alternative-protein products since the business was founded in 2018. The company announced its commercial launch during the summer with a burger, sausage, lamb kebab and ground beef under its New Meat line to be supplied to a selection of local restaurants and hotels across Israel.

The company produces meat alternatives using 3D printing employing its own platform – a so-called additive manufacturing process, or the atom-by-atom or ingredient-by-ingredient layering of an object based on a digital file.

Bark said: “Over the years, I have worked on many of the plant-based products available today, and I can genuinely say that what Redefine Meat has achieved so far is nothing short of revolutionary. I’m already hard at work to ensure the European business is set up for success and have no doubt that New Meat will disrupt the disrupters.”

A spokesperson for NR Instant Produce confirmed Brecks Food manging director James Hirst is acting CEO of the Plant & Bean venture.

Plant & Bean is a venture between UK food manufacturer Brecks Food and Thailand-based peer NR Instant Produce.

It was formed when Brecks sold 25% of its meat-free division to NRF. Last December, the Thai firm said it planned to increase its stake in the UK business to 50%, which the spokesperson confirmed is due to happen this year.

Plant & Bean manufactures branded meat-free products and produces private-label lines for retailers from a site in Yorkshire, England. Another site in the town of Boston, Lincolnshire, came on stream after Plant & Bean gained approval from the British Retail Consortium in September. However, workers at the facility are still being trained up, the spokesperson said.

Plant & Bean also has its sights on international markets such as the US, China, Thailand and Brazil, destinations where it previously planned to launch in 2022-23.

A move into the US is unlikely to happen this year, while entry to China and Thailand is still on the cards, the spokesperson clarified, adding the business “is not sure” whether Brazil will materialise in 2023.

 

 

 

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food