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June 4, 2021updated 05 Jun 2021 7:17pm

Saputo lays out four-year plan to drive organic growth

The Canadian dairy giant has set out a plan with a core aim to accelerate organic growth.

Saputo said it has laid down a target for adjusted EBITDA to increase by a compound annual growth rate of high-single digits over the four years to reach CAD2.13bn (US$1.7bn) by the end of fiscal 2025.

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That metric stood at CAD1.47bn in the year ended 31 March, an increase of 0.2% over the previous 12 months, Toronto-listed Saputo reported yesterday (3 June). Revenues, however, were down 4.3% at CAD14.29bn, although net income climbed 7.3% to CAD625.6m. Saputo noted the impact from Covid-19, which it said “cost us a year of potential growth”.

The business is engaged in branded and private-label dairy production featuring cheese, liquid milk, spreads, cream and ingredients, among others.

Saputo’s four-year plan comprises five pillars, which are expected to “drive strong organic growth” through the course of the project: to strengthen the core business; accelerate product innovation; increase the value of its ingredient’s division; to “optimise and enhance operations; and create enablers to fuel investments”.

Chairman and chief executive Lino Saputo said the plan sees the company “laying the foundation for accelerated organic growth” to complement its M&A moves. He added “No doubt, Covid-19 challenged us to improve our core business and set a strong base for future growth, and the positive momentum continues as we work towards achieving our new global strategic plan.”

Last week, Saputo acquired the UK-based dairy-free business Bute Island Foods having outlined last November that acquisitions would form a key part of its plan going forward, with the US pinpointed as a target market.

The company has struck notatble deals in recent years. In 2019, Saputo acquired Dairy Crest in the UK, the owner of the Clover butter brand and Cathedral City cheeses.

F&A Dairy Products was bought in 2018, a US-based cheese maker supplying the local and Mexican markets, along with Shepherd Gourmet in Canada, a yogurt and cheese producer.

Also in 2018, Saputo’s approach for Australian dairy processor Murray Goulburn was given the green light by the country’s competition regulator, and a market in which the Canadian business was later to chase a deal for Lion Dairy & Drinks. Saputo pulled out of the running for the company, owned by Japan’s Kirin Holdings, in 2020.

 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
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