The founder and CEO of HumanCo, a US-based investment firm and holding company, has started a new business Snow Days, a manufacturer of so-called clean-label frozen pizza bites.
Jason Karp launched Snow Days in March and has announced a “strategic partnership” with American actress and singer Scarlett Johansson, who also becomes an investor in Austin, Texas-based HumanCo and will join Snow Days as its creative director. The investment details were not revealed.
Go deeper with GlobalData
Karp, a former hedge fund manager investing in healthier brands and companies committed to environmental sustainability, is also a co-founder of Hu Master Holdings, the US vegan and paleo-friendly chocolate maker Mondelez International acquired this year. Hu Master Holdings is made up of two businesses, snacks maker Hu Products and fast-food restaurant Hu Kitchen, both located in New York.
Snow Days’ organic products are also free-from gluten and contain no grains. The pizza bites feature a cassava flour crust and sustainably-sourced, grass-fed mozzarella cheese, with the snacks offering ten grams of protein and seven fruits and vegetables.
Commenting on the tie-up with Johansson, Karp said in a statement: "We are excited to partner with Scarlett because of her authentic, human connection with what we are doing at HumanCo. As a working mother always striving to stay healthy as well as balancing her career and school drop-off, she's the perfect partner for Snow Days. Her commitment to the brand values, highly-conscious lifestyle, and fanatical love of comfort foods will undoubtedly help us to bring Snow Days to a wider audience who thought or feared that they could no longer enjoy the foods they once loved."
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
Last summer, Karp and HumanCo took a majority stake in plant-based ice-cream business Coconut Bliss for an undisclosed sum. The company was founded in Oregon in 2005 and manufactures organic and gluten-free ice-cream tubs and sticks, ice-cream bars and cookie sandwiches for the retail and foodservice channels.
Johansson described Snow Days as "evolutionary comfort food" and added: "HumanCo's commitment to wholesome deliciousness is one that I am proud to get behind and reflects my own interest in comprehensive well-being."
