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July 15, 2019

Spanish olive oil firm Deoleo lists Carbonell brand on China e-commerce platform

Spanish olive-oil company Deoleo is to list one of its brands on one of the largest e-commerce platforms in China.

By Dean Best

Spanish olive-oil company Deoleo has launched its Carbonell brand on Alibaba’s business-to-consumer e-commerce platform Tmall in China.

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The e-commerce channel will host the Madrid-listed firm’s extra virgin olive oil line in a variety of bottle sizes ranging from 250ml to 750ml, along with the canned and spray formats. Deoleo said in a statement that Tmall reaches out to 650 million consumers in China, the world’s second-largest economy after the US.

Miguel de Jaime, the chief commercial officer for Carbonell, said: “Carbonell has continuously focused on delivering to the world’s consumers the best possible olive oils, obtained through the most sustainable and environmentally respectful methods. This milestone partnership with Tmall celebrates the culmination of all these efforts.”

Alba Ruiz Laigle, the business development manager for Alibaba covering Spain and Portugal, said Spanish food products are gaining popularity in China where consumers are starting to realise the health benefits of extra virgin olive oil, along with its versatility.

The deal with Alibaba will be a boost to Deoleo, which had been experiencing falling sales and disappointing results. Chief executive Miguel Ibarrola López stepped down in March after less than a month into the job due to health reasons having replaced former CEO Pierluigi Tosato. 

Ignacio Silva became Deoleo’s new chief executive in April. He previously held various European roles at Orangina Schweppes, which is owned by Japan’s Suntory.

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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