Cranswick has expanded its presence in the cooked meats category with the acquisition of Kingston Foods.

The company said the move further diversified its product portfolio and is in-line with the strategy that Cranswick CEO-elect Adam Couch detailed to just-food last week.

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Couch said Cranswick is seeking smaller “targeted” acquisitions to expand the business. In particular, Couch revealed the group is looking at M&A that will “develop our capabilities in area of the market that we wouldn’t necessarily have the expertise in – that we wouldn’t feel comfortable in growing from a standing start.”

While Cranswick does offer cooked meats – primarily pre-packed and deli products for retail customers – the acquisition of Kingston expands the group’s foothold in the category and offers greater exposure to foodservice customers.

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