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November 2, 2021

UK healthy soup firm Re:Nourish eyes new markets after funding win

It has launched its microwaveable soup products into Dubai, Qatar and Hong Kong in the last year.

Re:Nourish, the UK soup maker, has secured GBP2m (US$2.7m) in a Series A funding round.

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The firm, based in Cobham, south-west of London, said it will use the money to spearhead the launch of its products into new markets in the Middle East and Asia. It has launched into Dubai, Qatar and Hong Kong in the last year.

Germany-based investor Döhler Ventures, which had previously backed the business, led the funding round. Two unnamed private family offices also took part.

The funding builds on an investment round in September 2020 that raised GBP800,000.

Re:Nourish, launched in March 2019, claims to have created the world’s first microwaveable and fully recyclable soup in a bottle. It describes its range of products – which promote immunity and gut health among other things – as “vitamin-packed fresh grab-and-go soups”.

Founder and CEO Nicci Clark – a former critical care nurse – said: “Investment is key to achieving our goal of step-changing soup, enabling us to take Re:Nourish to new audiences across the UK and the world. We want people to see what soup can really be: plant based, healthy, no hidden nasties and all-round badass goodness.

“With the help of Döhler Ventures and the private investment angels, we’re building an exciting pipeline of activity. We’re talking a mix of perfect selling points – a game-changing soup that ticks all the right nutritional boxes and comes in the world’s first microwavable bottle for soup. This allows it to be eaten hot or cold from a bottle that can be opened, re-sealed and put back in a bag, without being too hot to handle.

“Our intention is to make Re:Nourish the first fresh, globally-recognised soup brand.”

In addition to international expansion, the soup firm is increasing its reach at home through foodservice deals with universities and the UK’s National Health Service.

Its products are already available through retailers including Waitrose, The Co-op and Whole Foods.

Just Food analysis, August 2020: Beyond Covid-19 – will consumer interest in immunity endure?

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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