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June 23, 2021updated 24 Jun 2021 11:31am

UK poultry processor Avara Foods reveals workforce expansion plan

The chicken and turkey processor says it need extra staff to help it meet increasing demand.

Avara Foods, the UK poultry business, is seeking to employ a further 130 people at its facility in the English West Midlands.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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The company, created in 2018 as a joint venture between US agri-food giant Cargill’s UK fresh poultry business and UK poultry processor Faccenda, said the positions at its Dudley plant span operational functions including production, technical and planning.

Avara, which supplies major supermarkets, other manufacturers and the foodservice channel, said it needs the additional employees as its Dudley plant, which previously operated for five days a week, now processes poultry every day to meet demand.

The company said the factory is now producing hundreds of thousands more units of product than in 2020 and it expects another surge in demand during the summer barbecue season.

Mick Hillson, site manager at Avara Foods in Dudley, said: “We’re well-established here in Dudley and this latest recruitment drive is evidence of our on-going commitment to the area.

“Our factory is very important to Avara’s wider operations and I’m pleased we’re expanding.”

At the time of its founding in 2018, Avara was said to employ more than 6.000 people, based on the headcount of its legacy businesses.

In April, it announced expansion plans for another site in the English Midlands – this one at Hereford. It revealed it was adding a new packing line for diced products.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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