US snacks business Utz Brands is to discontinue the Husman’s crisp brand which dates back to 1919, it has confirmed.

The Cincinnati-based business was acquired by Utz from Conagra Brands in 2019 but an Utz spokesperson told just-food the Husman’s brand “has been steadily declining in what is an extremely competitive snack food category”.

The spokesperson added: “After considering retailer feedback and consumer demand, we recently made the difficult decision to discontinue the Husman’s brand.”

Utz stressed jobs at the Husman’s manufacturing facility in Berlin, Pennsylvania, would not be lost as a result of this decision.

“In fact, we have added positions and plan to add even more as we begin producing new products and introduce other snack brands to our Berlin factory in February 2021,” the spokesperson said.

“Additionally, this change supports our local, independent sales team by providing them with more competitive offerings for Cincinnati and nearby markets, giving them a wider range of snack food brands to offer. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“While we understand the disappointment of Husman’s brand fans, we hope that they will enjoy our many other high-quality snack food brands, such as Snyder of Berlin and Zapp’s snacks.”

A 24-year-old called Harry Husman started the Cincinnati crisp company in 1919, according to the company’s website. 

Its products were mostly sold in Ohio and western Pennsylvania.

The news of Husman’s demise comes just two weeks after Utz announced it had bought the Vitner’s brand from local peer Snak King Corp. for US$25m.