Fairtrade Dairy Milk rolls off production line
To the delight of the more socially-aware chocoholics in the UK, Cadbury yesterday (22 July) revealed it had started production of Fairtrade Dairy Milk.
Cadbury today (22 July) officially introduced Fairtrade certification for its flagship Dairy Milk chocolate in the UK.
Chocolate giant Mars has insisted its cocoa sustainability tie-up with the Rainforest Alliance is “not marketing greenwash”.
Divine Chocolate, the UK-based Fairtrade chocolate maker, is upbeat about its prospects despite the imminent arrival of Cadbury into the category.
UK confectionery giant Cadbury has told just-food it plans to focus its Fairtrade programmes on Dairy Milk after announcing a tie-up with the ethical initiative earlier today (4 March).