Flowers Foods last week announced the acquisition of organic bread maker Dave's Killer Bread, a move which accelerates its growth in the organic bread space and extends its geographic reach in the US, two things it has had on its wish list for some time. Hannah Abdulla explores.
US baker Flowers Foods has typically increased sales by focusing on regional growth. During the group's investor day in New York this week, it was made clear extending its geographic reach in the US will remain a key strategic pillar. However, the company has also set its sights on growing share in on-trend areas such as organic, speciality and breakfast items.