FMCG in the Middle East: challenges and opportunities Archives - Just Food
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FMCG in the Middle East: challenges and opportunities

FMCG in the Middle East: just the answer – Choithrams operations director Manoj Thanwani

FMCG in the Middle East: just the answer – Choithrams operations director Manoj Thanwani

Choithram & Sons was set up in 1944 in Sierra Leone as a business funding schools and hospitals in west Africa and India. It soon established a presence in Europe, North America, and Africa, but nowhere more so than in the Gulf where Choithrams launched its first supermarket starting with the United Arab Emirates. The retail chain now has 31 supermarkets and has grown across the Gulf with a presence in Oman, Bahrain and Qatar. But, as Middle East residents become increasingly concerned with brand affiliation, and with the growing presence of international retailers like Carrefour, Spinneys and Waitrose, how does a homegrown brand maintain its relevance? Operations director Manoj Thanwani shares some tricks of the trade with Hannah Abdulla.

FMCG in the Middle East: The gluten-free boom

FMCG in the Middle East: The gluten-free boom

The gluten-free sector is enjoying robust growth in a number of markets. It's no longer a specialist category targeting coeliac sufferers. It's become almost fashionable for health advocates, and fans in the West visiting and working in the Middle East are demanding the trend shifts to the region, forcing manufacturers to respond. Hannah Abdulla explores.

FMCG in the Middle East: Shifting patterns of demand and consumption

FMCG in the Middle East: Shifting patterns of demand and consumption

When we refer to the Middle East, we are talking about an area that encompasses a majority of western Asia and Egypt. The region is diverse in landscape, religion, politics and ethnicity. With a growing population, evolving demographic and social structures and reliance on food imports the potential for international food manufacturers is clear.

FMCG in the Middle East: Profile – Almarai

FMCG in the Middle East: Profile – Almarai

For packaged food manufacturers with ambitions for international growth, the Middle East presents an opportunity, with growing populations enjoying rising incomes. However, in recent decades, a number of local industry giants have developed, building robust positions in a number of food sectors, armed with solid supply chains and intimate knowledge of the consumers of the region. One such company is Almarai, the bakery, dairy and poultry processor based in Saudi Arabia.