Innocent Drinks Archives - Just Food
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Innocent Drinks

Food industry quotes of the week: Aryzta, Mondelez

Food industry quotes of the week: Aryzta, Mondelez

This week, bakery business Aryzta announced it was in talks to invest in French frozen food retailer Picard while the M&A rumour mill span with reports Mondelez International is considering selling its rights to the Philadelphia brand. Elsewhere, The Real Good Food Co. said it was exploring options for its under-performing sugar business Napier Brown.

Interview: Keys to brand’s success on Twitter #engagement #relevance #realtime

Interview: Keys to brand’s success on Twitter #engagement #relevance #realtime

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

UK: Innocent launches Asian noodle pots

Smoothie and Veg Pots maker Innocent Drinks is expanding its presence in the chilled ready meals aisle with the launch of a line of South East Asian noodle pots. Asian…

UK: Nestle, Mars silent over Gü “interest”

Food groups Nestle and Mars have remained silent over reports that they are interested in buying UK desserts firm Gü. It emerged last month that Gü was looking for investment in…