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August 27, 2021

Green Monday launches OmniPork into US retail

The US is the latest market for Hong Kong’s flagship meat-free brand.

By Dean Best

Hong Kong plant-based meat supplier Green Monday Group has secured US retail listings for flagship brand OmniPork.

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Whole Foods Market and Sprouts Farmers Market are both stocking at least two OmniPork SKUs.

Green Monday said its pork alternative has the “versatility” to be used in a series of dishes.

Whole Foods has listed OmniPork Ground and OmniPork Strips in almost 200 stores. Sprouts is stocking the products at all its shops, as well as Green Monday’s OmniPork Luncheon. Green Monday describes OmniPork Luncheon as “the first of its kind globally” and as “a potentially healthier alternative to canned pork counterparts, becoming a perfect accompaniment for ramen, musubi, bagels, or sandwiches”.

Earlier this year, Green Monday announced a “soft launch” of OmniPork in the UK at a handful of restaurants.

Green Monday, which launched OmniPork in 2018, has taken the brand into markets in Asia, including China, Singapore and Thailand, as well as Australia. The company’s OmniFoods business unit has an R&D presence in Canada.

In June, Green Monday announced it was entering the market for seafood alternatives.

The company launched OmniSeafood, with an initial range of three products – two fillets and a burger – and a fourth, an alternative to salmon, on the horizon.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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