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December 8, 2021

Katjes International-backed fund invests in UK plastic-free gum firm Nuud

The Tuckshop London fund has been set up with the founders of UK confectioner Candy Kittens, in which Katjes owns a majority stake.

Nuud Snacks, a UK start-up with listings at Morrisons and Waitrose for its plastic-free gum, has secured investment from major German confectioner Katjes International.

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The Somerset-based firm, set up in 2020, has sold 10% of its shares to Tuckshop London, an investment vehicle formed by Katjes International and the founders of UK vegan confectioner Candy Kittens.

Ed Williams and Jamie Laing, the entrepreneurs behind Candy Kitten, sold a majority stake in Candy Kittens to Katjes International through transactions struck in 2018 and 2019.

The Tuckshop London fund – of which Katjes International holds 75%, with Williams and Laing holding 12.5% each – bought its stake in Nuud as part of a GBP750,000 (US$993,000) funding round in the gum maker.

“Not all consumers are probably aware that traditional chewing gum contains about as much plastic as a straw,” Bastian Fassin, managing partner at Katjes International, said: “All in all, Nuud’s sustainable approach fits in very well with our own convictions.”

Nuud founder Keir Carnie, who worked at Heineken for ten years before setting up the company, said: “This partnership will accelerate the growth of the business and our ability to solve the plastic gum problem for good.”

Laing added: “We’ve learnt a lot in the last ten years and are proud to offer a helping hand to young brands on a mission to disrupt the ugly incumbents dominating this old-fashioned industry.”

While the market for chewing gum remains dominated by conventional players such as Mars with its Wrigley brand, there are businesses rolling out plastic-free options. Earlier this week, the acquisitive Sweden-based food manufacturer Humble Group struck a deal to buy Danish plastic-free chewing gum and confectionery start-up True Gum.

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Free Whitepaper
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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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