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June 24, 2022

MamaMancini’s hires Adam Michaels as CEO to further M&A strategy

Adam Michaels joins MamaMancini’s from Mondelez International.

By Simon Harvey

MamaMancini’s has hired Mondelez International executive Adam Michaels to take over the CEO mantle at the US-based foods firm.

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Michaels, who will also sit on MamaMancini’s board, will take the reins on 6 September when current chief executive Carl Wolf retires from the Nasdaq-listed business. Wolf, meanwhile, will continue as chair of the board.

The incoming CEO fits with the Italian-style meatballs-to-ready meals producer’s strategy to grow through “innovation and M&A”. Michaels “was most recently” overseeing M&A at Mondelez International’s North American Ventures business unit.

Acquisitions undertaken by the Ventures’ unit include Perfect Snacks, a US-based nutrition bar maker, better-for-you chocolates and snacks firm Hu Master Holdings, and cookies manufacturer Tate’s Bake Shop.

Wolf said of Michaels’ appointment: “His experience across channels and store aisles fits well with the next phase of our business, as we seek to accelerate the company’s growth through innovation and M&A. His early career foundation in operations and proven achievements in margin control and management, along with his leadership in sourcing emerging brands, will be critical to our ambitions for the future.”

New Jersey-based MamaMancini’s has been on the M&A hunt itself, expanding its category offerings this year with two deals for T&L Creative Salads and Olive Branch.

T&L Creative Salads in New York sells grilled and breaded chicken breasts, chicken strips and kosher salads, while Olive Branch supplies olives, olive mixes and savoury products.

MamaMancini’s range of meatballs, meatloaf, sausages and pasta bowls, along with products inherited through M&A, are sold through the direct-to-consumer channel. It also serves retailers such as Whole Foods Market, Costco, Albertsons, Publix, Sam’s Club and Aldi.

Michaels said: “Carl’s tenure and achievements as CEO have positioned the company with a national distribution network and incredible penetration across retail channels. This progress, paired with exciting product innovation and accretive acquisitions, has positioned the company for continued success in the years to come.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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