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July 7, 2022

Mondelez drops Oreo Thins amid reports of falling sales

The company said it regularly reviews and refreshes its range of Oreo products.

By Andy Coyne

US confectionery giant Mondelez International will no longer produce Oreo Thins for the UK and Irish markets, it has confirmed.

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Mondelez has not given a reason for the decision but media reports suggest sales of the product have been declining.

In a statement sent to Just Food, the Cadbury owner said: “We regularly review and refresh our range to ensure we’re bringing the most relevant line-up of Oreo products to our customers’ shelves. As part of this process, Oreo Thins are no longer available.

“We recommend retailers focus on the core SKUs from our popular range, as well as our two new delicious Oreo Twists flavours which are set to be a hit with shoppers.”

The product was introduced to UK and Irish consumers back in 2016.

Oreo Thins, described by Mondelez at launch as “ideal for the mid-afternoon nibbling occasion” and “lighter than a traditional biscuit but still full of taste”, were developed and first launched in China before being rolled out into Australia and then the US.

They were launched in two “classically popular Oreo flavours” in the UK – Original Vanilla and Chocolate Crème.

Just Food has asked Mondelez whether the product is also being discontinued in markets other than the UK and Ireland.

Two weeks ago, Mondelez struck a deal to add to its snacks portfolio with the acquisition of US energy bar business Clif Bar & Company for US$2.9bn.

Just Food analysis: Mondelez’s move for Clif Bar wins praise despite new asset’s recent slowing sales

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Free Whitepaper
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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
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  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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