View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
August 16, 2021updated 22 Aug 2021 4:20pm

Raisio flags potential job cuts under new strategy focus

Raisio has declared the plant-based food category as a key area of focus.

Finnish food group Raisio has flagged the possibility of up to 20 job losses connected to a refined strategy announced in June, a key element of which is to accelerate growth in the plant-based category.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The Helsinki-listed business said today (16 August) it will start negotiations with 234 of the group’s 335 employees in Finland, a process which “might lead to the reduction of 20 positions at the maximum” when it is completed in October.

“All white collar and senior white-collar employees of all Raisio Group’s legal entities in Finland, and blue-collar workers of Raisioaqua Ltd. are in the scope of negotiations. All other blue-collar workers are excluded from the negotiations,” the company said in a statement.

Raisioaqua refers to the group’s fish-feed business, which was not featured in the previously communicated strategy plan. The three areas of focus now pursued by Raisio include plant-based, valued-added oats and ingredients, and its Benecol brand, a range of cholesterol-reducing products containing the chemical compound stanol ester.

“Negotiations concern possible restructuring of functions and duties, combinations or terminations based on the new way to operate, and in addition the adjustment of the workforce,” Raisio noted.

Raisio’s four-year strategy plans also included a target to reach 5% organic sales growth having inked a deal in the plant-based category this year for Finland-based Verso Food, a manufacturer of fava-bean products free-from gluten and soy.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food