UK supermarket chain Somerfield, which also owns the Kwik Save grocery chain, is hoping to boost its position in the retail sector with a £70m (US$104.7m) upgrade of its IT systems.
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Darrell Maton, store systems executive, explained to VNUnet Newswire that Somerfield “is one year into a three-year ‘Building Block’ programme, which is being implemented to improve the organisation’s efficiency and the service it provides to its customers.
“It’s a three-year programme of improvement and simplification and puts in the bits that are missing.”
The group has replaced and upgraded its point-of-sale tills across its 1300-strong chain, and this new infrastructure will provide the base for an advanced customer relationship management (CRM) system.
Maton added: “An advanced CRM function will move our business forward.”
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By GlobalData
