Hillshire Brands Archives - Just Food
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Hillshire Brands

On the money: ConAgra private-label exit is about growth

On the money: ConAgra private-label exit is about growth

ConAgra Foods announced that it will sell off its loss-making private label business yesterday (30 June) in a move that, the company said, will help unlock value for its shareholders. But selling off private brands is about more than offloading an asset that is a challenging turnaround story. New CEO Sean Connolly insists it is about putting ConAgra back on the road to growth. Katy Askew reports.

Comment: US legacy brands still have pulling power

Comment: US legacy brands still have pulling power

Up-and-coming categories and companies are increasingly setting the pace in the US food sector. Demand for natural, healthy, fresh and sustainable products is on the rise. This has left legacy brands facing slumping sales. But, as yesterday's Kraft Foods Group recall shows, there is still considerable interest in the old brands, Katy Askew suggests.