Natural Products Expo West 2016 Archives - Just Food
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Natural Products Expo West 2016

How Campbell’s Plum plans to tap infant formula – interview 

How Campbell’s Plum plans to tap infant formula – interview 

Plum Organics, the US-based baby food business owned by Campbell Soup Co., launched itself into the infant formula category last month. The business's entry into the sector represents the culmination of more than five years work. Katy Askew spoke to Plum senior vice president and innovation director Ben Mand and brand manager Larissa Friesen to find out why Plum believes it is well-positioned for success in the category. 

Danone’s Happy Family using NPD to expand in baby food and beyond – interview 

Danone’s Happy Family using NPD to expand in baby food and beyond – interview 

Danone-owned organic baby food business Happy Family is expanding its range with the launch of products it believes will drive category growth. Happy Family is also using its technological know-how to trail-blaze into uncharted territory for the business. Katy Askew spoke to new business development director Regina Fechter to learn more. 

How Mondelez International’s ownership is helping Enjoy Life grow – interview  

How Mondelez International’s ownership is helping Enjoy Life grow – interview  

When Mondelez International swooped for free-from food maker Enjoy Life Foods last year, the snack food giant said it was gaining access to the "fast-growth" free-from food sector via a "market-leading brand". One year on and Mondelez's resources have opened up a number of growth avenues for Enjoy Life. Joel Warady, Enjoy Life's chief sales and marketing officer, speaks to just-food about how the business is looking to capitalise on its growing potential.