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June 13, 2018

Acquisitive Tayto buys UK firm The Real Pork Crackling Company

UK snacks manufacturer Tayto Group has continued its acquisition spree with a move to buy The Real Pork Crackling Company.

UK snacks manufacturer Tayto Group has continued its acquisition spree with a move to buy The Real Pork Crackling Company.

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Tayto, which has brands including Golden Wonder and Real Crisps, snapped up Tamworth-based The Real Pork Crackling Company for an undisclosed sum from owner Chris Cunliffe.

Set up in 1992, The Real Pork Crackling Company owns the Golden Pork Crunch pork crackling brand and has listings with UK grocers including Sainsbury’s and Asda. It also supplies pork scratchings. The firm’s annual turnover is around GBP6m (US$8m), Tayto said.

“It gives us a great brand to add to our portfolio in a market segment which continues to grow especially with those seeking a high-in-protein snack,” Tayto CEO Paul Allen said.

Tayto also owns the Mr Porky scratchings brand and Allen  pointed to the addition of The Real Pork Crackling Company’s manufacturing site in the central English town of Tamworth.

He said: “It also helps with our growth and the scale of our business. This means we now have a third production facility in Tamworth to add to our other two pork production sites in Westhoughton and Wolverhampton.”

Last month, Tayto acquired the assets of UK popcorn firm Pop Notch for an undisclosed sum. In early 2017, Tayto snapped up two other snacks companies – London-based crisp maker Tavern Snacks and, from administration, Devon-based popcorn supplier Portlebay Popcorn.

Allen added: “Organic growth and planned acquisition have always been key to our development strategy and this is another phase of that plan.”

Over the last 18 months, Allen has also built a vending business in the UK through acquisition. Montagu Group has made four acquisitions in the last year – the trade and assets of three businesses from AIM listed Uvenco UK; Cambridge Vending; Freedom Refreshments; and West Country Vending Service in June.

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Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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