View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
February 2, 2022updated 08 Feb 2022 12:07pm

Benestar Brands bolsters pork rinds line-up with 4505 Meats acquisition

Benestar Brands was last active in M&A with a 2020 deal for Miller Baking, the Pretzilla brand owner

By Simon Harvey

US snacks firm Benestar Brands has returned to the acquisition table with a deal for pork rind maker 4505 Meats.

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Benestar was formed in 2019 when US investment firm Highlander Partners purchased the pork rind business Evans Food Group. It then went on to acquire Miller Baking Company, the owner of the Pretzilla brand of pretzel bites and buns, the following year.

The Benestar line-up also incorporates brands inherited from deals struck by Evans for Turkey Creek Snacks and Gayton Foods. It includes the Mac’s and Porq pork rinds brands, and Chicas Chips and Caze de Oro tortilla chips.

4505 was founded by butcher and chef Ryan Farr in San Francisco in 2009 and supplies retailers across the US. It has recently launched the sausage-based 4505 Butcher’s Snacks. Its products are keto-friendly and paleo-certified.

The business is headed up by CEO Erik Havlick, who will remain along with the other employees. Financial terms have not been disclosed.

Bruce Myers, the president of Benestar, said: “4505 has quickly established itself as one of the most innovative and exciting brands in the salty snack industry. Teaming up with Benestar Brands and Highlander Partners represents an exciting new chapter for 4505 Meats, and is perfectly timed at an inflection point for our brand.”

Benestar now has six US production facilities in Chicago, Illinois; Arlington, Texas; Portsmouth, Ohio; City of Industry, California; and Milwaukee in Wisconsin. It also has another across the border in Saltillo, Mexico.

Jeff Hull, the president and CEO of Dallas-based Highlander Partners, added: “When we created Benestar, we established an active M&A platform in the salty snack space targeting brands with exceptional growth prospects, unique products and strong brand equity. 4505 fits these criteria perfectly and we are thrilled to welcome 4505 into Benestar.”

Analysis: Jump in venture-finance deals paves way for more food M&A – data

Related Companies

Free Report
img

Innovation Update Q2 2022: Meat and Meat Alternatives

Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types. It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche. Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:  
  • Understand the current market dynamics of the Meat and Meat Alternatives Sector
  • Assess strategies implemented by companies to better penetrate the market
  • Understand the key themes in the market that these companies and their respective products appear to be targeting
  • Marketing / Advertising strategies being used by these players for specific products
  • Other segment-specific analysis (packaging, design, flavors etc.)
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food