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Food majors book 2015 numbers and look into 2016

Flowers Foods: is it time to reappraise strategy at the US bakery group?

Flowers Foods: is it time to reappraise strategy at the US bakery group?

Flowers Foods' share price fell almost 20% yesterday (11 February) after the US bakery group booked fourth-quarter earnings that failed to hit analyst expectations. Sales softness and pending litigation prompted some to question whether the firm is overreaching. The real concern, however, is Flowers is pursuing a fundamentally flawed strategy. Katy Askew reports.