Dean Foods: DairyPure “fills void” in US dairy
US milk supplier Dean Foods has insisted its launch of national brand DairyPure fills a gap in a market where liquid milk consumption continues to fall.
Looking for growth in liquid milk
Building value in liquid milk: a four-point plan
Liquid milk is not a category that benefits from significant added value. While milk is on the shopping list, generally speaking, it is not an area where consumers are engaged and brands are valued. Here is just-food's four-point plan for adding value to the milk category.
In the spotlight: Can national milk brand revitalise Dean Foods?
Dean Foods this week announced it was bringing its 31 fluid milk brands under one label - DairyPure - and appears to be pushing the latest "hormone-free" trend in its marketing. But, after two quarters of falling profits, and fluid milk still unfavourable with US consumers, is the move enough to put it back on the road to recovery? Hannah Abdulla reports.
Dean Foods consolidates milk brands under single label
Dean Foods has consolidated all of its milk brands under one label in a bid to boost sales.
Comment: How the dairy sector should leverage functional nutrition
Consumer awareness of nutrition is on the rise and globally. While salt and sugar reduction have grabbed the headlines, with campaign groups insisting the industry should do more on reformulation and reduction, consumers have increasingly come to expect manufacturers to offer products that deliver positive functional benefits. Katy Askew suggests the dairy sector could be poised to benefit.
Interview: Muller Wiseman mulls branded milk move
Sales volumes are rising in the UK liquid milk category but value has been squeezed as retailers zone in on price. Four pints of milk for GBP1 has become the…
Focus: Can Arla jump-start flavoured milk?
Arla Foods is looking at adding value to the UK liquid milk sector in a variety of ways, as shown by the product news it announced this week. As part…
