ConAgra Foods to divide in two Archives - Just Food
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ConAgra Foods to divide in two

ConAgra Foods suggests there is life in old brands yet

ConAgra Foods suggests there is life in old brands yet

Much has been made of the decline of legacy brands in the US, which have failed to keep up with shifting consumer demands. In its first-quarter update, released yesterday (24 September), ConAgra Foods claimed a change in strategy has enabled it to breath fresh life into some of its iconic – but declining – brands. Katy Askew reports.