just-food reports from Natural Products Expo West 2017 Archives - Just Food
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just-food reports from Natural Products Expo West 2017

Freedom Foods Group charting growth strategy from Australia to China and US – interview

Freedom Foods Group charting growth strategy from Australia to China and US – interview

Australia-based Freedom Foods Group is balancing its ambitions to grow at home and abroad. A supplier of allergen-free products in Australia, Freedom Foods is expanding its domestic presence through a focus on innovation. At the same time, the company is trying to grow its dairy, snack and cereal sales in China and the US. Katy Askew spoke to Freedom's general manager of marketing and innovation, Tom Dusseldorp, to find out more. 

WhiteWave Foods on sustainability “mission” – interview

WhiteWave Foods on sustainability “mission” – interview

US natural and organic food group WhiteWave Foods – now part of Danone – believes its sustainability programmes and its mission to "change the way the world eats for the better" is a key point of difference to its rivals. Last month, at the Natural Products Expo West trade show in the US, with the sale to Danone on the horizon, Katy Askew spoke to WhiteWave sustainability chief Deanna Bratter to find out about the US company's sustainability strategies.

Kellogg’s Kashi supporting organics with certified transitional products – Expo West interview

Kellogg’s Kashi supporting organics with certified transitional products – Expo West interview

Kashi Company, the US natural food business owned by Kellogg, is increasing its focus on organic products. With just 1% of US farmland dedicated to organic production, the group has come up with an innovative way of supporting farmers make the switch through its certified transitional programme. Katy Askew caught up with Tina Owens, senior manager of procurement and sustainability at Kashi, to find out more. 

The Soulfull Project expanding its mission nationwide – Expo West interview 

The Soulfull Project expanding its mission nationwide – Expo West interview 

The Soulfull Project is a US brand that wants to tackle the issue of food insecurity in the country, while also meeting the need for people to eat healthy, nutritious food. The concept was developed by four Campbell Soup Co. employees and the group operates as an independent subsidiary of the US food giant. Katy Askew spoke to founders Megan Shea, head of business and operations, and Chip Heim, head of marketing, to learn more about the group's objectives and its ambition to build scale.