What’s needed to hook consumers on alternative seafood
The US alternative-seafood market remains in its very early stages but investor and business appetite is growing. Victor Martino sets…
ByStateside Strategy
Strategic marketing and business development consultant Victor Martino casts an experienced eye over the US packaged food industry, and asks how big food and a new wave of disruptors can compete in one of the world's most important FMCG markets.
Traditionalists and insurgents tussle in dynamic US dairy category
Plant-based and animal-free insurgents, as well as rejuvenated, traditional producers, are combining to create a dynamic US dairy category, writes…
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Testing times – another tough year on horizon for US food industry
Another tricky 12 months lie ahead for the US packaged food industry but, Just Food columnist Victor Martino argues, recent…
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The US food industry faces tougher holiday season than 2020
Victor Martino explains why the challenges facing the US food industry are greater this year than last.
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What it takes for a food brand to stand the test of time
Much attention is placed on emerging brands but they've got plenty to learn from a clutch of brands that still…
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Snacking in the US in a time of Covid
With the pandemic very much front-of-mind, Just Food's US correspondent Victor Martino looks at trends in the snacks category in…
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Jeff Bezos still has mission for Amazon to dominate CPG
The Amazon founder may have stepped down as CEO and travelled up into space but he still has designs on…
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US organic market will remain niche despite Covid sales spike
Sales of organic food sped up in the US in 2020 but competition means growth will slow again.
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