The US food industry faces tougher holiday season than 2020
Victor Martino explains why the challenges facing the US food industry are greater this year than last.
Stateside Strategy
What it takes for a food brand to stand the test of time
Much attention is placed on emerging brands but they've got plenty to learn from a clutch of brands that still dominate categories, decades after their launch.
Snacking in the US in a time of Covid
With the pandemic very much front-of-mind, Just Food's US correspondent Victor Martino looks at trends in the snacks category in America.
Jeff Bezos still has mission for Amazon to dominate CPG
The Amazon founder may have stepped down as CEO and travelled up into space but he still has designs on grocery expansion, writes Victor Martino.
US organic market will remain niche despite Covid sales spike
Sales of organic food sped up in the US in 2020 but competition means growth will slow again.
Foods with function – health and wellness is alive and well in US
The coronavirus pandemic is changing how consumers and psychographic cohorts perceive many foods, beverages and ingredients due to the significant impact Covid-19 has had on many people's physical and mental…
Why NFTs can offer marketing opportunities for FMCG brands
Non-fungible tokens have captured the attention of the art world and, although some see NFTs as a fad, just-food's US columnist Victor Martino believes FMCG companies can benefit from using the…
Why 2020 was not a victory for big CPG brands
In the US, the big CPG story for pandemic year 2020 – and perhaps even the conventional wisdom today – is big brands regained their momentum and might have even beaten back the…
What trends are shaping the US pet-food market?
One of the most interesting socio-economic developments in the US over the last couple of decades is the evolution of pets, specifically dogs and cats, from pets to fully-fledged companions and…
Five categories to thrive in new normal for US packaged food
What a difference a year makes. Up until early 2020, the US packaged food landscape could best be described as highly disruptive. Smaller, insurgent brands in segments like better-for-you were eroding…
Under the cloud of Covid-19, the US food industry must follow these five collective actions in 2021
In his annual look at the trends that could shape US packaged food in the next 12 months, just-food's Stateside columnist Victor Martino has put forward five actions the industry…
