Foods with function – health and wellness is alive and well in US
Covid has led consumers to seek out more foods and beverages offering functional benefits.
Stateside Strategy
Why NFTs can offer marketing opportunities for FMCG brands
Non-fungible tokens have captured the attention of the art world and, although some see NFTs...
Why 2020 was not a victory for big CPG brands
2020 was the year in which, in the US, big brands fought back, as shoppers sought comfort in what they knew, right? Not necessarily, writes just-food columnist Victor Martino.
What trends are shaping the US pet-food market?
just-food's US columnist Victor Martino reflects on how Covid-19 could have a lasting effect on the US pet-food market.
Five categories to thrive in new normal for US packaged food
just-food's US columnist Victor Martino sets out five areas he believes will thrive in the country's packaged-food market in the wake of Covid-19.
Under the cloud of Covid-19, the US food industry must follow these five collective actions in 2021
In his annual look at the trends that could shape US packaged food in the next 12 months, just-food's Stateside columnist Victor Martino has put forward five actions the industry…
US food must be proactive as Biden eyes climate, health agenda
As President Trump accepts a transition should begin for President-elect Biden to take office, just-food's US columnist Victor Martino looks at what the new administration could mean for the country's…
How to keep the heat under US frozen-food sales
US frozen-food sales have received a boost from Covid-19 but the category was already in growth before the pandemic, bouncing back after several years in the doldrums. just-food's US columnist…
How US brands can exploit shift to at-home consumption
After years of gains for foodservice in the US, Covid-19 has boosted demand for food to eat at-home. How can packaged-food companies protect those gains longer term? Victor Martino reports.…
Five imperatives for US food start-ups in the new normal
The disruptor has become the disrupted. Covid-19 has given Big Food a boost and caused caution among investors and retailers in the US. How should start-ups react? Victor Martino offers…
What CPGs must do as US Covid-19 struggle continues
With Covid-19 cases on the rise in some US states and the country as a whole facing recession, what does that mean for CPG companies? just-food's US columnist Victor Martino gives advice…
