What are the prospects for direct-to-consumer?
just-food's US columnist Victor Martino set outs why food companies should be looking to build a direct-to-consumer business.
Arla Foods, the European dairy giant, has started selling directly to consumers in the UK.
Brandless, the San Francisco-based start-up aiming to take on major brands with a direct-to-consumer online offering based on non-branded products, has raised US$240m in a Series C funding round.
A growing number of fledgling companies are developing subscription businesses - but, so far, major manufacturers have shied away from moving into the market. Will interest from food companies rise?